yesterday (14th February 2007) i was lucky enough to attend the 3rd Design Futures conference, held by the BBC’s Design Forum. yes it is for BBC staff only but the ideas are so important that they need to be spoken about elsewhere.
the day had 5 world class speakers, one of whom was John Thackara, of ‘In The Bubble‘ and ‘Doors of Perception‘ fame. His talk was about content, an underlying theme of the day. His focus was content in the face of global, catastrophic climate change.
by starting with a distillation of Al Gore’s presentation to four slides he then went on to present some of the work that is happening in DOTT07, or Designs of the Time. this is happening in the north east of england and is looking at design and everyday life, in the context of climate change.
he then gave four ideas that he felt that the BBC could help build and communicate. all four are good and important and i can see ideas for all of them but at the moment i want to concentrate on one which i feel is visibly most appropiate for the geeKyoto project.
‘the weather report’
on prime time television, every day we have meteorologists present what is essentially a jargon ladden, scientific based prediction and report on the current and expected weather. most people watch it and note the graphic over their area, the rain or the sun maybe paying attention to the time as well. does anybody really understand what they mean by the bands of high (or low) pressure and why it affects the weather over their heads?
so the challenge is can we present the state and predictions of the climate, globally and locally. all the science and politicians state that it is going to get worse before it gets better and if we do not do anything it will just get worse.
can the BBC do this? well yes i think it can but so could geeKyoto, could we make a ‘the daily climate’ meaningful and easy to understand in as ambient and easy a way as possible?